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Search Engine Marketing (SEM) and Optimization (SEO)
About Search Engine Optimization and Marketing
In the past, search engines based rankings on the meta-tags or keywords you had hidden within your header and titles. As webmasters started adding ‘non-relevant’ metatags, the search engines began getting smarter. They adjusted their process and began looking at ‘third party links’. This worked for a period of time, but again, webmasters abused the process and began setting up “link farms” that were nothing more than thousands of ‘unrelated’ links. In 2005, Google, along with the other search engines, re-wrote their algorithms and processes to ‘punish’ these link farms with negative search placements. Instead, what the search engines have done is built the process to reward sites with 1) many third party links that are on ‘relevant websites’ and 2) reward those sites with ‘active relevant links’ AND ‘relevant content’.
The search engines now crawl each website and look for relevant content and third party links that are viewed as valuable and related to the associated content. In other words, a website that has hundreds of links and reference content (i.e. articles, blogs, commentary, etc) on another site will gain favor in the search engine rankings and placement. The search engines will also produce more valuable results based on ‘key phrases’ that are built into the content rather than only ‘key words’. They do this because readers that are searching are no longer just putting in a single word for search; they are putting in descriptive phrases. You may find our other marketing articles useful for more information.
GenerixMedia websites and platforms provides the tools, engines and syndication to maximize your SEO and marketing efforts with very little investment in time or money and you can have some fun along the way. We hope you enjoy the generixMEDIA community of portals and benefit as a result of your affiliation with them.
SEO
Here is a list of Search Engine Optimization (SEO) tools and resources we have put together for out clients and partners. Depending on how comfortable you are with marketing, you will likely not have to pay anything for the use of these tools. However, if you are pressed for time, GenerixMedia can help you or you can use any of these links provided for paid services.
Key Words
Google AdWords Keyword Search Tools
Overture and Yahoo Key Word Selector
Wordtracker is a service that assists in identifying and maximizing SEO and key word activities.
Site Ranking, Traffic and Link Popularity
Compete site traffic and ranking
Alexa site ranking, traffic reports for free
Alexaholic - additional Alexa tools
Site ranking with key word checker for free
Yahoo SiteExplorer provides analysis of your site and links on Yahoo
Site Submission
Blogging Submission
PingoMatic for Blogs and news Enter your blog URL once and it will automatically ping it for you on a regular basis and send it out to all the most popular blog search engines and syndication tools.
Google Tools
Create a Google Sitemap for free
Advertising Programs
Prepaid Click To Call Services
Click to call services brings higher levels of customer service and closed sales from your website, email, blogs, press releases and other publications. Get more information from getClickToCall.com on how "click2call" services can improve your sales, marketing and support programs
Animated Talking Characters
These characters come to life through your pre-recorded message or text-to-speach technology to easily communicate your message to your customer prospects. Simple to use, simple to install, highly effective virtual characters.
These tools are merely a guideline and resource list for you to learm and become more knowledgeable about SEO processes and tools available. generixMEDIA and its affiliates take no responsibility for anything represented. It is your sole responsibility to become familiar with the SEO tools and you do so at your own liability.
Call us at "1.512.246.9301" or email us to see how we can help you with maximizing your search rankings and marketing results.
